Amberjack
Amberjack is a high-end dress shoe company based in New York City that emphasizes on offering comfortable dress shoes with various styles.
Client Brief: Integrating products to be available in store instead of online only. Need table top and slat wall displays focusing on comfort, 5 star reviews from well-known magazines and product features.
Slatwall Concept A with interactive video built into back wall for generic design
Concept A: Table Top with optional slat wall design. Design concept inspired from company being founded in New York City. Platform with sidewalk texture to highlight features that dress shoes are the best travel shoes. Interactive video built into back wall.
Concept B: Table Top with optional slat wall design. Riser for shoe to highlight product. Back wall made to be lenticular with changing artwork showcasing movement reflecting on the features of the product being designed for travel.
Concept C: Table Top with optional slat wall design. Client wanted to see option of vacform bubble to showcase comfort and lightweight design of product.
Final Concept: Three Tier Table Top Display. Showcasing all different types of shoes. Front and back of display with plastic bevel sleeves for interchangeable graphic cards. Vacform base with logo to showcase high-end product aesthetic. Tops of platforms to incorporate different texture options.